Hi, I'm Bobby! 👋
I've been in the early-stage startups for 5+ years experience where every product decision can make or break the company.
A designer-PM hybrid who fills the gaps, not with the prettiest pixels, but with the right solutions that help your team move forward.
Currently resides in Jakarta, looking for a full-time role.
I've been in the early-stage startups for 5+ years experience where every product decision can make or break the company.
A designer-PM hybrid who fills the gaps, not with the prettiest pixels, but with the right solutions that help your team move forward.
Currently resides in Jakarta, looking for a full-time role.
PROJECTS
I build products that tackle real problems. Sometimes from scratch, others by untangling existing systems.
PROJECTS
I build products that tackle real problems. Sometimes from scratch, others by untangling existing systems.
PROJECTS
I build products that tackle real problems. Sometimes from scratch, others by untangling existing systems.
How we exploring a platform that helps people reflect on their emotions and journal with intention over time.
Reconnecting mental wellness through LightenUp app
UI/UX Design, Product Research, Product Management
How we exploring a platform that helps people reflect on their emotions and journal with intention over time.
Reconnecting mental wellness through LightenUp app
UI/UX Design, Product Research, Product Management
How we exploring a platform that helps people reflect on their emotions and journal with intention over time.
Reconnecting mental wellness through LightenUp app
UI/UX Design, Product Research, Product Management
How we redefined Nusawork’s client onboarding and implementation flow, transforming what used to take months into a matter of weeks.
Rebuilding Nusawork Onboarding: A Strategic Overhaul
UX Research, Service Design, Product Management
How we redefined Nusawork’s client onboarding and implementation flow, transforming what used to take months into a matter of weeks.
Rebuilding Nusawork Onboarding: A Strategic Overhaul
UX Research, Service Design, Product Management
How we redefined Nusawork’s client onboarding and implementation flow, transforming what used to take months into a matter of weeks.
Rebuilding Nusawork Onboarding: A Strategic Overhaul
UX Research, Service Design, Product Management
ARTICLES
I also write things to get something out of my head.
ARTICLES
I also write things to get something out of my head.
ARTICLES
I also write things to get something out of my head.
Did I Lead My Team Forward… or Nowhere At All?
The question isn’t whether you’re ready to lead. The question is: what are you going to do with the opportunity in front of you right now?
Designing for Depression: Is It Really Worth It?
Can we really “app” our way out of depression — or are we just delaying the real work?
ABOUT ME
ABOUT ME
ABOUT ME
Started my career as a design intern during my final years at college - then as time went on, I found myself then dove deeper by co-founding startups before spearheading a design team for B2B SaaS.
I always strive for learning new things. From roadmap planning to product implementation, my design role isn't merely just a pixel pusher.
Beyond the design at work, I'm actually a casual football/motorsports weekend enjoyer & pop-culture enthusiasts.
PREVIOUS EXPERIENCE
PREVIOUS EXPERIENCE
PREVIOUS EXPERIENCE
Freelance Product Designer
TSN Asia
Apr 2025 - Present
Freelance Product Designer
LightenUp
Jul 2024 - Jun 2025
Lead Product Designer
Nusawork
Apr 2021 - Apr 2024
Co-founder, Product
Ceritain.id
Nov 2019 - Oct 2021
UX Designer Intern
Mindzzle
Mar 2019 - Jul 2019
UX Designer Intern
Qasir.id
Sep 2018 - Dec 2018
Freelance Product Designer
TSN Asia
Apr 2025 - Present
Freelance Product Designer
LightenUp
Jul 2024 - Jun 2025
Lead Product Designer
Nusawork
Apr 2021 - Apr 2024
Co-founder, Product
Ceritain.id
Nov 2019 - Oct 2021
UX Designer Intern
Mindzzle
Mar 2019 - Jul 2019
UX Designer Intern
Qasir.id
Sep 2018 - Dec 2018
Freelance Product Designer
TSN Asia
Apr 2025 - Present
Freelance Product Designer
LightenUp
Jul 2024 - Jun 2025
Lead Product Designer
Nusawork
Apr 2021 - Apr 2024
Co-founder, Product
Ceritain.id
Nov 2019 - Oct 2021
UX Designer Intern
Mindzzle
Mar 2019 - Jul 2019
UX Designer Intern
Qasir.id
Sep 2018 - Dec 2018
WHAT CAN I DO FOR YOU?
WHAT CAN I DO FOR YOU?
WHAT CAN I DO FOR YOU?
Design
I offer end-to-end design process, from wireframes to high quality interfaces, crafting better experience & balancing between thoughtful flows and clean visuals.
Product Management
Need someone to connect all the unknown dots? I help you build the right thing, turn feature requests into strategic roadmaps.
Tools I've familiar with
TESTIMONIALS
TESTIMONIALS
TESTIMONIALS
Collaborating with Bobby reminds me to look for the main problem and avoid unconscious biases. His critical thinking is truly something to appreciate."
Aldo Faizi
Product Designer, Nusawork
What I really like is how reliable and solid his work is, always thoughtful, practical, and aligned with both user and business needs."
Riand Iswancha
Sales Manager
Bobby became a bit like my mentor during our time at Nusawork and I learned a lot from working alongside him!"
Dewi Lilian
Product Designer, Nusawork
Working with Bobby was like catching two birds in one stone. You get cool coworker and also good talking buddy in one person."
Callista Suseno
Copywriter, Ceritain.id
Collaborating with Bobby reminds me to look for the main problem and avoid unconscious biases. His critical thinking is truly something to appreciate."
Aldo Faizi
Product Designer, Nusawork
What I really like is how reliable and solid his work is, always thoughtful, practical, and aligned with both user and business needs."
Riand Iswancha
Sales Manager
Bobby became a bit like my mentor during our time at Nusawork and I learned a lot from working alongside him!"
Dewi Lilian
Product Designer, Nusawork
Working with Bobby was like catching two birds in one stone. You get cool coworker and also good talking buddy in one person."
Callista Suseno
Copywriter, Ceritain.id
Collaborating with Bobby reminds me to look for the main problem and avoid unconscious biases. His critical thinking is truly something to appreciate."
Aldo Faizi
Product Designer, Nusawork
What I really like is how reliable and solid his work is, always thoughtful, practical, and aligned with both user and business needs."
Riand Iswancha
Sales Manager
Bobby became a bit like my mentor during our time at Nusawork and I learned a lot from working alongside him!"
Dewi Lilian
Product Designer, Nusawork
Working with Bobby was like catching two birds in one stone. You get cool coworker and also good talking buddy in one person."
Callista Suseno
Copywriter, Ceritain.id
Collaborating with Bobby reminds me to look for the main problem and avoid unconscious biases. His critical thinking is truly something to appreciate."
Aldo Faizi
Product Designer, Nusawork
What I really like is how reliable and solid his work is, always thoughtful, practical, and aligned with both user and business needs."
Riand Iswancha
Sales Manager
Bobby became a bit like my mentor during our time at Nusawork and I learned a lot from working alongside him!"
Dewi Lilian
Product Designer, Nusawork
Working with Bobby was like catching two birds in one stone. You get cool coworker and also good talking buddy in one person."
Callista Suseno
Copywriter, Ceritain.id
Collaborating with Bobby reminds me to look for the main problem and avoid unconscious biases. His critical thinking is truly something to appreciate."
Aldo Faizi
Product Designer, Nusawork
What I really like is how reliable and solid his work is, always thoughtful, practical, and aligned with both user and business needs."
Riand Iswancha
Sales Manager
Bobby became a bit like my mentor during our time at Nusawork and I learned a lot from working alongside him!"
Dewi Lilian
Product Designer, Nusawork
Working with Bobby was like catching two birds in one stone. You get cool coworker and also good talking buddy in one person."
Callista Suseno
Copywriter, Ceritain.id
Collaborating with Bobby reminds me to look for the main problem and avoid unconscious biases. His critical thinking is truly something to appreciate."
Aldo Faizi
Product Designer, Nusawork
What I really like is how reliable and solid his work is, always thoughtful, practical, and aligned with both user and business needs."
Riand Iswancha
Sales Manager
Bobby became a bit like my mentor during our time at Nusawork and I learned a lot from working alongside him!"
Dewi Lilian
Product Designer, Nusawork
Working with Bobby was like catching two birds in one stone. You get cool coworker and also good talking buddy in one person."
Callista Suseno
Copywriter, Ceritain.id
Collaborating with Bobby reminds me to look for the main problem and avoid unconscious biases. His critical thinking is truly something to appreciate."
Aldo Faizi
Product Designer, Nusawork
What I really like is how reliable and solid his work is, always thoughtful, practical, and aligned with both user and business needs."
Riand Iswancha
Sales Manager
Bobby became a bit like my mentor during our time at Nusawork and I learned a lot from working alongside him!"
Dewi Lilian
Product Designer, Nusawork
Working with Bobby was like catching two birds in one stone. You get cool coworker and also good talking buddy in one person."
Callista Suseno
Copywriter, Ceritain.id
Collaborating with Bobby reminds me to look for the main problem and avoid unconscious biases. His critical thinking is truly something to appreciate."
Aldo Faizi
Product Designer, Nusawork
What I really like is how reliable and solid his work is, always thoughtful, practical, and aligned with both user and business needs."
Riand Iswancha
Sales Manager
Bobby became a bit like my mentor during our time at Nusawork and I learned a lot from working alongside him!"
Dewi Lilian
Product Designer, Nusawork
Working with Bobby was like catching two birds in one stone. You get cool coworker and also good talking buddy in one person."
Callista Suseno
Copywriter, Ceritain.id